Netezza and Media Innovation Group, A WPP Company, at Digital Summit 2009

Netezza and Media Innovation Group, A WPP Company, at Digital Summit 2009

Brad Terrell, VP & General Manager of Digital Media, Netezza, and Brian Lesser, General Manager of the Media Innovation Group, A WPP Company, discuss the ZAP (Zeus Advertising Platform) approach to advertising attribution analysis at the 2nd Annual GroupM 24/7 Real Media Digital Summit on June 11th, 2009. Case study available here: www.netezza.com

From: NetezzaMC

Views: 385

0 ratings

Time: 09:37 More in Science & Technology

Post originale: http://www.youtube.com/watch?v=vLZRIMBsCZ8&feature;=youtube_gdata